Behavior Design,

The Science of (Eco-Friendly) Motivation with Behavioral Scientist Xiaojing Xu PhD

November 06, 2017

In this video I interview Xiaojing April Xu PhD about what it takes to motivate people to do eco-friendly things. It turns out that it’s often not what you think it is. We talk about interesting phenomena like the Value-Action-Gap,The Crowd-Out Effect and wether financial or environmental information is more motivating to get people to change. Xiaojing April Xu conducts post doc research in the behavioral science of energy efficiency at The University of Tennessee.

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