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Getting serious about measurement

I can’t begin to express how passionate I am about measurement.

Not because I’m one of those accounting types.

I believe measurement holds the gold grail to epic creativity.

Something magical happens to the imagination when you look deep into the numbers about what you want to change in the world.

Measurement culls bad ideas to make way for the truly earth-shatteringly innovations we need to really save the earth.

Measurement makes us reflect on our own efforts and ask ‘Is what I’m doing really changing anything at all?”



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